For DTC golf brands at $1M–$15M
Your email should be making this much each month:
$104,200/month
Drag to your revenue
You're missing $0/month vs. industry average.
If your number is lower, we should talk.
Why Email
Meta can change its algorithm tomorrow and cut your CAC in half — or double it. Google can change attribution. TikTok can ban your ad account. Every paid channel is rented. Email is the only revenue channel you actually own.
You own the list.
Not Meta. Not Google. The email addresses are on your server. The relationships are yours. Nobody can throttle them, deplatform them, or change the rules on you overnight.
It compounds.
Every customer who joins becomes a future revenue source. Paid channels charge you again for every impression. Email keeps paying out on the work you did months ago.
It's the highest-margin channel you have.
No CPMs. No bid wars. No agency markup on media. Send cost is fractions of a penny. Every dollar email drives drops further down the P&L than every other channel.
It survives platform risk.
When — not if — the next algorithm change hits, email is the channel still standing. The brands that get hurt least in 2027 will be the ones that built the engine in 2026.
That's why email should be 25-30% of your revenue. And why the gap above is the most important number in your business.
Marketing to Golfers Is Different
Golfers are a tribe with a private language, a public scorecard, and an emotional relationship to a small white ball that nobody outside the game will understand.
If you're selling to them and you don't get this, you're sending emails to ghosts.
The handicap is the identity. A 12 knows he's a 12. He knows his drive distance to the yard, who hits it past him, and who doesn't. A 5 doesn't want what a 25 wants — and pretending otherwise is how brands stall.
Golfers buy hope. Every golfer is telling himself the same story: one swing thought, one new driver, one solid round away from finally getting it. Brands that sell certainty fail. Brands that sell hope compound.
Golf is the most aspirational consumer category in sports. What's in the bag, what's on the body, the headcover on the driver — these aren't products. They're costumes for the role the customer is playing.
We're in a Once-in-a-Generation Moment
For 50 years, golf brands looked the same and sold the same thing. Now there's a wave — Bad Birdie, Eastside, Malbon, Bogey Bros, Cayce — building identity-first brands that didn't exist five years ago. Simulators are putting clubs in new hands. Kids playing today aren't wearing what their dads wore. The category is wide open.
The brands winning aren't the ones with the biggest budgets. They're the ones with the sharpest identity — and the discipline to talk to their customer like they actually know them.
A generic email is a tax. Every send that doesn't speak to a specific identity weakens the relationship and trains the inbox to ignore you.
Identity-aware email compounds. Every send strengthens the brand. Every send tightens the relationship. That's how email becomes 30% of revenue instead of 8%.
The brands that build this engine now will own their corner of golf for the next decade.
The Email Engine Teardown
A 2-week, end-to-end teardown of your current email program. I get under the hood, study the brand, study the buyer, and hand you a written game plan that shows exactly what to build, what to fix, and what to kill — with the revenue math behind every recommendation.
Revenue diagnostic
Current email revenue as a % of total, list size, flow performance, broadcast cadence, top and bottom segments. The exact size of the gap — and what it's worth in monthly dollars.
Flow architecture plan
Welcome, abandoned cart, browse, post-purchase, winback. A map of what each flow should do, how it should sound, and why your current version is leaving money on the table.
Brand voice + buyer psychology
Who you're actually selling to (handicap, identity, aspiration), how they should be spoken to, and where your current emails are missing them. The piece most marketers can't deliver because they don't play the game.
90-day build sequence
The order of operations — what to build first, second, third. Which flows have the highest revenue per hour of work. Where to start Monday morning.
What you get: A written game plan you can hand to your team. A 60-minute walkthrough call to deliver it. Two weeks from kickoff to delivery.
What happens after: Run it yourself, or have me run it with you. We figure that out once the plan is in your hands.
About Me
I'm Warren West. Six years writing copy, running paid, and building email programs for DTC brands across ecom, coaching, and info verticals. I've torn down dozens of email programs, rebuilt flows that were leaking six figures a year, and seen the patterns that separate brands that compound from brands that stall.
Now I'm focused entirely on email for golf brands.
I play 1-2 times a week. I read GolfWRX threads for fun. I understand the difference between a golfer chasing distance and one who's lost confidence with the driver — and why those two need completely different emails.
Most marketers running email for golf brands have never broken 100. They write to a demographic. I write to my Saturday foursome.
Who I Work With
Good fit
- ·DTC golf brands doing $1M–$15M in annual revenue
- ·Already on Klaviyo (or willing to migrate)
- ·Email is currently under 20% of revenue — the gap is real
- ·Founder or team open to honest feedback, even when it's uncomfortable
- ·Willing to invest in the engine, not just the campaigns
Not a fit
- ·Pre-revenue or under $1M
- ·Email already running at 25%+ of revenue — you don't need me
- ·Want someone to just "write some emails" without restructuring the flows and cadence
- ·Looking for a guaranteed ROAS promise on a single campaign
Request a Teardown
Tell me about your brand. If it's a fit, I'll reach out within 2 business days to schedule a call and walk through what a Teardown would look like for you.